# ✍️ Speed, Scale, Storage: Our Journey from Apache Kafka to Performance in Confluent Cloud

**URL:** <https://forum.confluent.io/t/speed-scale-storage-our-journey-from-apache-kafka-to-performance-in-confluent-cloud/2372>\
**Category:** News and Blogs\
**Created:** [28 July 2021 17:01 UTC](https://forum.confluent.io/t/speed-scale-storage-our-journey-from-apache-kafka-to-performance-in-confluent-cloud/2372 "2021-07-28T17:01:05Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![alice.richardson](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.confluent.io/alice.richardson/32/137_2.png) [@alice.richardson](https://forum.confluent.io/u/alice.richardson)\
**Post date:** [28 July 2021 17:01 UTC](https://forum.confluent.io/t/speed-scale-storage-our-journey-from-apache-kafka-to-performance-in-confluent-cloud/2372/1 "2021-07-28T17:01:05Z")

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✨ There’s a new post on the [Confluent blog](https://confluent.io/blog). Here’s a snippet from it:

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At Confluent, we focus on the holy trinity of performance, price, and availability, with the goal of delivering a similar performance envelope for all workloads across all supported cloud providers. […]

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**[👉 Head over to the blog to read the full article](https://www.confluent.io/blog/from-apache-kafka-to-confluent-cloud-optimizing-for-speed-scale-storage/)**